Consumer Psychological Impact on Food Packing Design - Free Essay Example

Consumer Psychological Impact on Food Packing Design Introduction With globalization and advanced manufacturing technologies, there exists increasing competition in todays global market. In order to win the market, the producers make efforts to make good packing design. According to Golnesa A. and Hamid R. B.,2013 packing played a more important role as a tool to communicate with the consumers and color, design and the size of packing influenced consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ purchasing behavior . Panwar, 2004 also pointed out that packing decisions was considered in early marketing plans. Schoell, 1985, stated that packing was key factors which was dominant to successful market and was considered as an important integrative part of the product. The packing of a product was defined as any container in which the product was input and on which product information is communicated with the consumers (Berkowitz et al, 1989). Before making purchase choices, the first thing the consu mers saw was packing. Most consumers made the purchase decision at the shelf, just judging by the packing (Ferrell, 1987; Frontiers, 1996). Due to consumer Psychological Impact, packing should be designed to be consistent with the brand, advertise, price and distribution of the product (Lu et al, 2007). The overall features of the packing could present that of the product, which could attract the consumers who have brand preferences. The higher quality the packing communicated, the higher quality the consumers considered the product to be.If the packing was low quality, consumers thought the product itself as à ¢Ã¢â€š ¬Ã…“low-qualityà ¢Ã¢â€š ¬Ã‚  product (Silayoi and Speece,2004). Due to consumer Psychological Impact the packing communicated favorable or unfavorable implied meaning. (Underwood et al. (2001). According to Imram, 1999, packing could be a stimulus for consumers to make a buy decision on food product. Imram, 1999, considered that consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ perc eptions of color were associated with other quality attributes, such as nutrition and  ¬Ãƒ ¢Ã¢â€š ¬Ã… ¡avor. Underwood et al., 2001 proposed the same view with Imram, 1999. He said that visual imagery on the packing was essential attribute and pictures on the packing were a strategic method to attract consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ concern, because pictures were extremely vivid stimuli. Visual packing information might attract consumer attention and promote the consumers to make a buy decision on the content. A well-designed product image might evoke positive association with the product.Research showed that consumers tended to match shape and color of packing, with the characteristics of the product itself (Smets Overbeeke, 1995).Packing design had become significant factors as in marketing and played an important role in communicating with the customers. Czinkota Ronkainen (2007) considered that packing design was connected to other variables in marketing. According to Stewa rt 2004, when designing a new packing, consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ buying behavior and consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ preferences were should be taken into consideration. Literature review Packing was the enclosing of a physical object. According to Panwar(2004) Packing was the act of containing, protecting and conmunicating the contents. with self-service increasing in supermarket and consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ lifestyle changing , packing gradually grew as a tool of sales promotion and stimulus to buying decision. It attracted consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attention. On the other hand, Lamb et al, (2004), argued that packing had four important functions : protecting products, promoting products, Facilitating the storage and use of products and reducing environmental damage, which would be influenced by consumers psychological . When making a purchase decision, perception is rapid, well- designed packing promoted the products. (Rettie Brewer, 2000). The packing of a product comm unicated with consumers and attracted consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention (Garber, 1995; Moers, 2007). According to Becker, Van Rompay, Schifferstein and Galetzka (2010) in the eye of the consumer, packing might be specifically designed. Bloch, 1995 stated that the shape of a product could influence the consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ responses. Holbrook Zirlin, 1985 argued that it might evoke feelings of enjoyment. According to Nussbaum (1993) , the shape of a product was important communicate with consumers. Berkowitz (1987) also supported this view, considering that product shape created an initial impression. Sometimes different shapes could evoke different responses According to Guthrie Wiener, 1966 and Arnheim, 1974 angular shapes meant to be aggressiveness and confrontation, compared to round shapes. According to Berlyne (1976) , angular shapes was associated with traits that express toughness, energy, and strength.while rounded shapes was associated with traits that expre ss friendliness, approachability, and harmony. Aronoff, Woike Hyman, 1992 supported that humans associated warmth with round elements and threat with sharp elements. Crowley, 1993 argued that color had effects on consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ behivior. It might generate pleasant feelings (Bellizzi Hite, 1992). According to Birren (1956) , color could effectively be used to communicate certain product characteristics. Moreover, people might match the taste of a dessert with the color of packing (Smets Overbeeke, 1995), which meant that color could conmmunicate information to consumers. The hue , the saturation and brightness of a color could bring emotional effect on consumers. (Valdez and Mehrabian,1994).Sarah Tornetta,2015, consumers associated colors with meanings. Furthermore packing in similar colors might attract attention of the consumers who seek the products by brand or product category. Novel colors might attract customers who prefer to novelty . (Kauppinen-RÃÆ' ¤isà ƒÆ' ¤nen et al. 2010). Pinya SilayoiMark Speece,2007, argued that packing size also was a crucial factor. According to Raghubir and Krishna, 1999, consumers used packing size to make volume judgments. In General, consumers considered more elongated packing to be larger. Different packing sizes potentially attracted consumers attention with the low price (Prendergast and Marr,1997). When product quality was same or difficult to determine, consumers tended to buy the one in small packing size .Silayoi et al. 2007 stated that packing sizes depended on the different involvement levels. Generally, the low involvement food products have reduced packing with a low price. He also supported that the elongated shape with appropriate size resulted in the consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ thinking of the packing having larger product volume and with high cost. According to Coulson, 2000, packing communicated product information with consumers, product information itself impacted on consumersà ƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ decisions. Producers tended to highlight the importance of labeling, allowing consumers to consider choosing cautiously the alternatives .However, too much information packing information, with small fonts could create confusion. Mitchell and Papavassiliou (1999) proposed that producers choose fewer alternative brands and evaluate fewer attributes. Packing design played a critical role in the purchasing decision. Murphy (1997) indicated the importance of packing design and its influences on Consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ behavior. The packing design attract consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ examination of the product. The packing design were involved in the consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢intent to select and purchase the products. (Holmes et al. 2012, p. 110.). According to Stewart 2004, when the consumers need decide which to buy among the products they might purchase, packaging would influenced the buying decision. Silayoi and Speece (2007) proposed that both producers and designers need consider consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ past experiences and needs; understand how packing design attracted customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ attention; and evaluate packing design.. ResearchQuestion Gaafar M. A. and Raid S. A. 2013 à ¢Ã¢â€š ¬Ã‹Å"s research question was whether packing influenced consumers perception of product Liza Becker, 2009 à ¢Ã¢â€š ¬Ã‹Å"s research question was the following: Can packing design have an effect on consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢buying decision? What kind of packing make people draw inferences about the product, attributes, or content? Sarah Tornetta,2015, à ¢Ã¢â€š ¬Ã‹Å"s research question was how the psychology of color of packing influenced purchasing behavior. Polyakova Ksenia,2013 à ¢Ã¢â€š ¬Ã‹Å"s research question was the following How does the packing influence on the consumer buying behavior? How does consumer perceive the packing itself? Methodology Gaafar M. A. and Raid S. A. 2013 carried out a quest ionnaire, in which 547 respondents was sampled ,comprising 26 items and the data collecting in the questionnaire were analyzed by several statistical techniques eg. multiple regression analysis, to test the hypotheses. Questionnaire was also used by Liza Becker, 2009, which was carried out via an online. But Liza Becker, 2009 adopted different analysis method and what he used was an ANOVA analysis. Besides, Polyakova Ksenia,2013 applied qualitative and quantitative research methods. Reference Arnheim, R. (1974). Art and visual perception: A psychology of the creative eye. Berkeley: University of California Berkowitz, M. (1987). Product shape as a design innovation strategy. Journal of Product Innovation Management, 4, 274-283. Berlyne, D. E. (1976). Psychological aesthetics. International Journal of Psychology, 11, 43à ¢Ã¢â€š ¬Ã¢â‚¬Å"55. Birren, F. (1956). Selling color to people. New York: University Books. Bitner, M. J. (1992). Servicescapes: the impact of physi cal surroundings on customers and employees. Journal of Marketing, 56, 57-71. Bloch, P.H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16-29. Coulson, N.S. (2000), à ¢Ã¢â€š ¬Ã…“An application of the stages of change model to consumer use of food labelsà ¢Ã¢â€š ¬Ã‚ , British Food Journal, Vol. 102 No. 9, pp. 661-8. Ferrell, O. G., (1987), Marketing: Basic Concepts and Decision, 5th edition, Houghton Mifflin Company, United States of American. Gaafar Mohamed Abdalkrim1, Raid Suleman AL-Hrezat, The Role of Packing in Consumers Perception of Product Quality at the Point of Purchase, European Journal of Business and Management ISSN 2222-1905 , Vol.5, No.4, 2013 Golnesa Ahmadi,Hamid Reza Bahrami, An Investigation of Visual Components of Packing on Food Consumer Behavior , Business and Economic Research ISSN 2162-4860 2013, Vol. 3, No. 2 Guthrie, G. Wiener, M. (1966). Subliminal perception or perception of partial cue with pictorial stimuli. Journal of Personality and Social Psychology, 3(6), 619-628. Holmes, G.R. Paswan, A. 2012. Consumer reaction to new package design. Journal of Product Brand Management Emerald Article. Holbrock, M. B., Zirlin, R. B. (1985). Artistic creation, artworks, and aesthetic appreciation. Advances in Non-Profit Marketing, 1, 1-45. Imram, N. (1999), à ¢Ã¢â€š ¬Ã…“The role of visual cues in consumer perception and acceptance of a food productà ¢Ã¢â€š ¬Ã‚ , Nutrition and Food Science, Vol. 5, September/October, pp. 224-8. Lamb, Charles. W., Hair, Joseph. F., and Carl, Mcdaniel., (2004), Marketing, 7th edition, Thomson, south-western, Canada. Liza Becker,Can the design of food packing influence taste experience of its content? University of Twente ,May 2009 Lu, Liang., Gargallo, Susana., Munar, Maria., (2007), Backaging As A Strategic Tool, Master Thesis, Halmsted University. PP: 57à ¢Ã¢â€š ¬Ã¢â‚¬Å"58. Mitchell, V.W. and Papa vassiliou, V. (1999), à ¢Ã¢â€š ¬Ã…“Marketing causes and implications of consumer confusionà ¢Ã¢â€š ¬Ã‚ , Journal of Product Brand Management, Vol. 8 No. 4, pp. 319-39. Nussbaum, B. (1993). Hot products. Business Week, 7, 54-57. Panwar, J.S., (2004), Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends, Tejeshwar singh for response books, typeset in 10 pt, New Delhi Pinya Silayoi,Mark Speece,The importance of packaging attributes: a conjoint analysis approach,European Journal of Marketing Vol. 41 No. 11/12, 2007 Prendergast, P.G. and Marr, N.E. (1997), à ¢Ã¢â€š ¬Ã…“Generic products: who buys them and how do they perform relative to each other?à ¢Ã¢â€š ¬Ã‚ , European Journal of Marketing, Vol. 31 No. 2, pp. 94-109. Polyakova Ksenia,Packaging design as a Marketing tool and Desire to purchase ,Saimaa University of Applied Sciences,2013 Raghubir, P. and Krishna, A. (1999), à ¢Ã¢â€š ¬Ã…“Vital dimensions in volume perception: can the eye fool the stomach?à ¢Ã¢â€š ¬Ã‚ , Journal of Marketing Research, Vol. 36 No. 3, pp. 313-26. Sarah Tornetta, Tess Fox, Jordan Blackbird, Color sells:How the psychology of color influences consumers, retrieved on Feb,15th,2015, Schoell, William. F., (1985), Marketing: Contemporary Concepts and Practices, 2th edition, Allyn and Bacon, United State of America. Smets, G.J.F., Overbeeke, C.J. (1995). Expressing tastes in packings. Design Studies, 16, 349-365. Silayoi, P. and Speece, M. (2004), à ¢Ã¢â€š ¬Ã…“Packing and purchase decisions: a focus group study on the impact of involvement level and time pressureà ¢Ã¢â€š ¬Ã‚ , British Food Journal, Vol. 106 No. 8, pp. 607-28. Silayoi, P. Speece, M. 2007. The importance of packaging attributes: a conjoint analysis approach. European Journal of Marketing. Emerald Article. Solomon, M. R. (1983). The role of products as social stimuli: A symbolic interactionist perspective. Journal of Consumer Research, 10, 319-329. Ste wart, B. 2004. Packaging Design Strategies. Second Edition. The UK: Pira International Ltd. Thomas Sioutis, Joachim Scholderer,EFFECTS OF PACKING DESIGN ON CONSUMER EXPECTATIONS OF FOOD PRODUCT HEALTHINESS , UNIVERSITY OF AARHUS AARHUS SCHOOL OF BUSINESS, 2011 Underwood, R.L., Klein, N.M. and Burke, R.R. (2001), à ¢Ã¢â€š ¬Ã…“Packing communication: attentional effects of product imageryà ¢Ã¢â€š ¬Ã‚ , Journal of Product Brand Management, Vol. 10 No. 7,pp. 403-22

Top 10 Obama Gaffes

The Attack on Pearl Harbor - 754 Words

Attack on Pearl Harbor Introduction. I chose this battle because I had been hearing about the attack on Pearl Harbor, but I did not know much about it. This paper talks about the countries that fought in this battle, where the battle was fought, what the geography was like during the battle, what the weather was like, what happened during this battle, how many casualties occurred, other things I learned about the battle, who won the battle, and how the battle was important to WWII. What countries fought in this battle. During this battle, the country of Japan attacked the country of the United States. Where was the battle fought? What was the geography like during this battle? The Japanese attacked Pearl Harbor which is located on the island of O’ahu, Hawaii, which was at that time a territory of the United States. They bombed the Navy air bases at Ford Island and Kaneohe Bay, the Marine airfield at Ewa and the Army Air Corps Fields at Bellows Wheeler and Hickam. The island of O’ahu was considered important because of the good enclosed fleet anchorage at Pearl Harbor. Pearl Harbor is located 3,430 nautical mile southeast of Tokyo. What was the weather like during the battle. On the morning of Sunday December 7, 1941, it was partly cloudy with most clouds on the mountains. This weather provide the Japanese with good visibility to carry out the attack. What happened during this battle? The Japanese really practiced and prepared carefully for their attack on Pearl Harbor.Show MoreRelatedThe Attack On Pearl Harbor1582 Words   |  7 PagesThe attack on Pearl Harbor is known today as a horrible event brought on by revenge and Japan’s need for control. This event is one of the single most important events in American history proving that the Japanese armed services may have been strategically stronger and more powerful at one time. The United States was not involved in WWII; that began with Germany invading Poland. 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United States of America in 2030 The Future Demographic

Question: Describe about those five business industries that will grow and face loss. Answer: It is hard to predict the future of the global business or economy based on the forecasts or the numbers. The pace of the business world is faster than ever in the recent days by the help of the globalization and digital technology (Cosgrove and Rijsberman 2014). However, based on the provided population data it can be only assumed that which five industries will grow and which five will be at a loss in 2030. The Five Business Industries that will grow may be the following ones: COUNSELLING and THERAPY: As the population will continue to grow and in United States of America it is estimated nearly 361 million, the work pressure will too arise (Hannan and Freeman 2012). Therefore, the medical sector proving mental help will increase. REAL ESTATE: As the baby boomer generation will hit the rate of retirement in the years 2027-2030, with the hold of money, they will likely to invest in the real estate sector. TOURS and TRAVELS: With the increased population rate and work pressure and a less access to entertainment the tours and travels business is likely to hit a high profit in the 2030. ENVIRONMENTAL and CONSERVATION SCIENCE: To make a better use of the natural resources it will be essential as the population growth strains existing infrastructure, green energy apart from any controversy still seems to bloom (Gordon 2012). STOCK MARKET: With the increased population and access to business, the stock market will receive a lot of light and will continue to grow. The Five Business Industries that will face loss can be the followings: PRINT MEDIA: With the increased population rate and the availability to the digital media the sector of the print media will fall. EDUCATION SECTOR: With the increased number of Baby Boomer and very elderly people, part of the education sector will receive a downfall. PRENATAL CARE: As there is only an incensement in the elderly age and the age group ranging from 5-12 will, decrease the mentioned sector will face a setback. AGRICULTURAL CRISIS: With the growing population rate, it is obvious that the need of the food crops will increase but due to the shortage of land less workers related to farm the agricultural crisis will continue to grow (Hannan and Freeman 2012). TRADITIONAL MANUFACTURING INDUSTRY: The traditional manufacturing companies will face a downfall due to the shortage of strong and able workers (Summers 2014). As the elderly age will continue to grow the manual labour which is needed in the sector will be less available. Therefore, the population growth largely affects the global business. This sometimes helps a particular sector to grow and some to decline based on the changed ways of living and basic needs. Reference: Cosgrove, W.J. and Rijsberman, F.R., 2014.World water vision: making water everybody's business. Routledge. Gordon, R.J., 2012.Is US economic growth over? Faltering innovation confronts the six headwinds(No. w18315). National Bureau of Economic Research. Hannan, M.T. and Freeman, J., 2012. The population ecology of organizations.American journal of sociology, pp.929-964. Summers, L.H., 2014. US economic prospects: Secular stagnation, hysteresis, and the zero lower bound.Business Economics,49(2), pp.65-73.

Opinion Writing Essay Samples

Opinion Writing Essay SamplesOpinion writing essay samples are a great way to start a project. Opinion essays can be tricky. The thesis, how you intend to communicate that thesis and how you will do so needs to be clear and the materials to support your claim must be clear as well.If you have taken an opinion writing course then it is likely that this is an easy assignment for you. Most courses give a few sample essays that one can work from. There are often essay writing courses available through your university, college or training college. The idea is to gain some knowledge of this writing practice and hopefully gain a few tips that will help you make your essay better.It's always good to have your own opinion and to be passionate about it. If you cannot write well about an area where you know little or nothing then this is a problem. You should ensure that your subject matter is as familiar to you as possible. This will make your essay better and you more confident about how to p resent your case.The first stage in any opinion writing process is the research. Your opinion needs to be based on information that you have selected and that you trust. Try to locate sources that you think will be sympathetic to your point of view. You should then make sure that your research is independent and is supported by evidence. It is important to do this step carefully and ensure that it is researched and backed up by actual evidence.It is important to read other articles and also watch TV news and documentaries that might apply to your topic. Try to find references to particular items in your newspaper and TV reports. If you do not have access to these resources, then try to track down the details of stories that are of interest to you. Keep up to date with current events if you are writing about the news.You will find many opinion writing essay samples online. These examples are based on a wide range of topics. One example of this can be found on any UK news website.Reme mber that the whole point of an essay is to tell a story. If you do not know the details of a story, then you should read it, follow it and follow up on the basis of facts. You should also be as factual as possible. Make sure that you back up your statements with any documentary evidence that you can provide.In conclusion, opinion writing can be easy and fun if you find a topic that you are interested in and follow the above instructions. Do not assume that an opinion is 'one hundred percent right'. This will cause you a lot of grief when you write your essay.

The Awful Secret of Medical School Application Disadvantaged Status Essay Samples

The Awful Secret of Medical School Application Disadvantaged Status Essay Samples An applicant who's well prepared to apply will have each of the material'' they will need to compose a strong application. Also doesn't need to incorporate any reference page because it ought to be written based on my experience which will be described by me below. When you have interviewed the person of interest, make an outline. The solution is by making an impressive personal statement. Like I obtained a broader knowledge of the various aspects that promote health, I find myself asking new questions and wanting to discover more. With the looming shortage of physicians in the nation, the circumstance is likely to get worse. Obviously, it was very simple to influence my urge to become one or another specialist. My desire to be a doctor, and therefore the necessity of visiting medical school, resulted from the practice of elimination. The Secret to Medical School Application Disadvantaged St atus Essay Samples My essay writers can acquire an idea about what kind of personal characteristics they want in an osteopathic physician. The aim of the business alone makes this one of the best essay services. If you are searching for top essay writing companies, try out the mentioned above. There are lots of essay writing services that think they're the very best, and therefore don't be cheated and check the authentic collection of the very best. Your essays shouldn't be a struggle to comprehend. However, you are able to choose a narrative essay form. These applications offer you broad topics to contemplate, and lots of essay approaches are acceptable. And sending a wonderful application essay is just one of the most crucial things necessary to get in. With reading medical school personal statement examples you may find more ideas you can describe in your very own personal statement. Your own personal statement should produce the committee want to meet you when they finish reading your writing. The more time you've spent writing your statement, the not as likely you should spot any errors. The Hidden Secret of Medical School Application Disadvantaged Status Essay Samples The life of a physician or a nurse is devoted to constant studying. Being an excellent surgeon isn't easy. The doctors don't have any cure for her. A great doctor needs to be brave. Your own personal statement should highlight interesting facets of your journeynot tell your whole life story. As soon as you own a feeling of what you wish to say, it requires time and intention to take all that and generate a skillful and well-written product that'll be co mpelling to read. The most essential part of this, and the best technique for answering all questions, isn't the specific person you decide on or even the relationship you've got with them, yet to keep the reader entertained via the paragraph. It's a relevant question and the response is really whichever one you're able to. If You Read Nothing Else Today, Read This Report on Medical School Application Disadvantaged Status Essay Samples Such paper is just one of a couple actions that lead a man or woman to the suitable medical education. If you would like to get high high quality research and thesis papers punctually and for a fair price, you should probably attempt using EssaySupply.com. Our healthcare research papers are written by our qualified and knowledgeable writers that are experts in their various fields. It may be an intellectual challenge, a research query, an ethical dilemma-anything that's of personal significance, whatever the scale. If you've passed from high school and ready to take up a work, you've got to compose an application template that targets the exacting job which you wish to apply. After all of the dedication, work, and involvement you will have needed to develop into a strong applicant for medical school, it is very important to respect the journey you've been on and take some time to assess, consider, and reflect on the journey itself so you could do your very best writing. In a couple of cases where your story is very compelling, you always have the option to write about the exact same topic from various angles. Next, needless to say, there'll be work and a great deal of experience. There's, clearly, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. The med school admission essay is a kind of work students send to medical schools to be able to introduce themselv es and receive an opportunity to be accepted. Unfortunately, tax season spans just a period of 3 months each year. 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Exam Tips: How to Create Different Kinds of Essays

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